Petia Dimitrova: Engraining Sustainable Management with Visionary Mindset

The repetitive nature of dilapidated banking methodologies finds it intelligent to end company, going thru the challenges of favorite banking. Thus, it turns into well-known to adapt to and engrain an innovative capacity, which is what Petia Dimitrova has performed since she took the accountability as the CEO of Postbank. As a fierce chief, Petia has repeatedly utilized more contemporary administrative & effectively idea out receive out how to bring efficient results.

Petia is additionally Chairperson of the Administration Board of Postbank. In the closing 19 years she done varied leadership roles, and efficiently lead the crew for the length of two main banking consolidations accomplished in a file time of fewer than 5 months. Her efforts have contributed to developing Postbank one of many largest monetary establishments in Bulgaria.

Postbank has a monumental division network across the country and a in actuality intensive client depraved of folk, companies, and establishments, repeatedly strengthening its positions as a systemic monetary institution on the market to amplify its customer depraved.

Insights Success caught up with Petia in our endeavor to receive “The 10 Most Promising CEOs to Peep in 2022” and talked with her to know how she has embedded the code of success into the DNA of Postbank.

Beneath are the highlights of the interview.

Mrs. Dimitrova, characterize us one thing extra about Postbank and its mission, imaginative and prescient, and values?

In 2021 Postbank renowned its 30th anniversary. At some stage in those years, the monetary institution has proven to be one of one of the successful innovating and main systemic banks in Bulgaria. The numerical expression of success presentations that we obnoxious third in loan portfolio and deposits. We’re the fourth largest monetary institution in Bulgaria referring to resources, with over ten percent market part, over 200 branches across the country, and greater than 100 awards obtained for our digital improvements and merchandise, services, and social accountability insurance policies. For us, the a long way extra well-known indicator is that now we have naturally change into a relied on partner, most well-appreciated employer, and socially responsible company.

We strongly imagine in our corporate values – innovation, empathy, meritocracy, social contribution, teamwork, respect for of us, trust, efficiency, creativity, quality. These deeply ingrained suggestions e-book the monetary institution’s actions as they aid as its cultural milestones.

Moreover, now we have established ourselves as an establishment that customers trust and that offers them solutions for his or her day after at present. This have not got been that you just seemingly can imagine without the efforts of our total crew. This is why I are looking out to thank all my colleagues, purchasers, partners, and shareholders as they boldly stand on the aid of our boost plans and the sturdy international neighborhood to which Postbank belongs.

Immediate our target audience about your slide and what challenges you needed to conquer to reach where it is possible you’ll per chance well even be this day?

I’m happy with all knowledgeable successes since we done them alongside with our crew. We now have gotten overcome the challenges and done these results with labor and by striving to pass ahead collectively repeatedly. Let me expose our most well-known successes as they are section of our history and all important for us: the integration of the Alfa Financial institution division in Bulgaria in 2016, to boot to the successful acquisition of Piraeus Financial institution Bulgaria in a file short length of 4 months in 2019.

These achievements would now not be that you just seemingly can imagine without the efforts of our total crew. As a result of this fact, we are for certain proud that they were highly esteemed by the prestigious World Finance Digital Banking Awards 2020 competition of the relied on “World Finance Journal. ” The awards are in the Very top User Digital Banks and Very top Cell Banking Apps categories. And for the fourth 365 days in a row in the identical prestigious competition, Postbank obtained in the Very top Retail Financial institution 2021 category.

In 2021, the wreath of those achievements got right here with the award in the Efficiency category of the Annual Awards of the Financial institution of the 365 days Affiliation. It is amazingly well-known to us as efficiency is one of many biggest and main components in the banking sector and in replace as a total. This recognition will motivate us to proceed ahead, reaching contemporary highs.

How are you leveraging tech improvements to form your solutions resourceful?

The well-known middle of attention is developing the monetary institution’s digital solutions as a part of our technique to present an very ultimate customer experience for every client. Guided by this thought and company philosophy, we supplied our customers our extraordinary for the market mobile wallet of a brand contemporary generation ONE Wallet, which offers the consumers significant extra banking services thru their phone. It almost offers them instant contactless uncover entry to to frequent banking services because they transfer their bodily wallet to their mobile phone. They would possibly be able to add all their monetary institution cards and arrange them freely and effectively, due to the rich location of functionalities constructed into the utility.

We as soon as extra reinforced our location as an innovation chief in the sector by efficiently incorporating one of the cutting-edge work and efficient customer communique solution.

Might per chance per chance you shed some light on how your Trim POS turns a smartphone correct into a POS terminal?

With this service, we proceed contributing to the event of the digital ecosystem, and we are rightly contented to be the well-known monetary institution in Bulgaria to present a convenient and simple solution for contactless funds to all stores. This innovative service that contributes to mobility – which is well-known for the efficient boost of many industries – is swish now not easiest to the smallest enviornment of interest companies but too gargantuan corporate customers as effectively. Trim POS by Postbank is coming to further execute on the established POS replace model and to form contactless funds significant extra accessible and convenient to stores. This would possibly per chance per chance per chance perhaps also develop the uncover entry to of cease customers to contactless funds, which is now not easiest convenient but additionally extraordinarily well-known in the pandemic tell. Utilizing the capabilities of favorite applied sciences in banking, we as soon as extra meet our customers’ want for poke, ease, and accessibility of the services we provide.

What, in accordance with you, would possibly per chance per chance well even be the following fantastic alternate in the banking replace? How are your digital grunt banking zones making ready to be section of that alternate?

One of many well-known improvements we accomplished at Postbank was as soon as the grunt banking digital zones that were without delay identified as a most well-appreciated alternative to banking at a counter. As a result of the intuitive devices in these zones, customers can without be troubled and instant execute a most well-known section of main banking transactions themselves after identifying with their debit or bank card, with out a can must be registered for the monetary institution’s online banking. Our customers’ needs are of ideal significance to us, and we’re going to be in a position to which capacity fact proceed providing contemporary solutions for managing their finances. One of our main targets in this job is to build excessive-quality merchandise providing them with the an awfully powerful security of the investment.

Where form you envision yourself to be in the prolonged bustle, and what are your future targets for Postbank?

The well-known middle of attention is to produce an significant extra formidable boost plot. The merger with Piraeus Financial institution in 2019 was as soon as a key step in our boost because now we are in a position to give extra to the consumers at better terms and prerequisites – right here’s the root of the consolidation job in the banking sector. At this level of seek records from, we proceed to explore the potentialities for contemporary acquisitions on the horizon.

For certain, we proceed developing the monetary institution’s digital solutions. The success of the following generation of merchandise and services will rely upon our functionality to enhance customer experience. Those of us who have the level of view of sharing success and who rely on collaborating with consumers, workers, replace partners, and the neighborhood as a total will build contemporary boost alternatives in a capacity that advantages all.

We’re the well-known monetary institution that launched instant funds on the market. To answer to the various conditions and the want for even quicker services for our individual and replace customers, for plenty of months now. Collectively with BORICA – an organization providing technology infrastructure of the payment replace, now we had been working hard to introduce instant funds.

What would possibly per chance per chance well be your advice to budding entrepreneurs who aspire to enterprise into the Capital Market sector?

Entrepreneurs triumph over the enviornment previous the boundaries of the identified. I’d like them faith, intrepid suggestions, and sufficient energy to execute any notion.

For success, on the alternative hand, they’ll desire a effectively-functioning crew of pros. Very top in this trend will they overcome every mission that lifestyles gifts.

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